About us

Our philosophy is simple - we strive every day to be better. Better than we were the day before and better than every other product out there. Our scientists, engineers, and product development team work tirelessly each day to find better ingredients, use renewable and earth friendly sources, create more effective formulas, and develop innovative products.

Our passion is the health and happiness of our 4-legged family members. All of our products are Made in the USA, cruelty free, tested on humans, non-toxic and made with human grade ingredients (most even food grade).

This passion and philosophy flow through everything we do making it easy to put your pet’s health first.

Our mission is simple: The desire to help pets live longer, healthier lives. Our dedication to quality in both ingredients and manufacturing gives us the ability to insure that you are using a product with no skin irritants or chemicals, that nature itself designed to be effective and safe.

Discover NXT Generation Pet™, the perfect blend of the Earth’s best providing the safest care for your pets.